Here's how we roll.
Premium materials and personalized, on-demand manufacturing.
Source Premium Materials.
We start with the highest quality denim by partnering with mills that are as equally invested in quality and sustainability as we are, including: Kaihara, Candiani, Mt Vernon, Global Denim, and Tejidos Royo.
Our suppliers are constantly looking for ways to minimize their ecological impact by increasing their reliance on renewable sources of energy (like their hydroelectric plant) and minimizing their usage of water and other substances in the fabric-making process.
We also choose fabrics that have the best in comfort, quality, and sustainability so you don't have to compromise anything.
Here is where the magic happens. We use laser technology to cut our denim to your specific measurements (the closest we'll get to living our Star Wars fantasies).
By cutting on demand, we completely avoid the risk of overproduction. Overproduction is one of the toughest issues that face the fashion industry as it leads to the filling of landfills and the polluting of air to dispose of unsold garments.
The result of our laser tech is more accurate and eco-friendly cutting compared to traditional methods.
Once the cutting process is complete, the fabric pieces are sent over to be sewn together. FYI, a standard pair of jeans has about 15 different pieces to be sewn together.
Here, our kick-ass sewing team goes above and beyond to ensure each Lasso is handcrafted to the highest level of quality. Tailored cutting and master sewing leads to a perfect fitting pair of jeans for you.
We're all about the little details. For the final step, each Lasso is finished and inspected by our control team. Here's where we add in the button, rivets, and package your Lasso's into our 100% recycled boxes.
Once finished, your Lasso's are shipped to you for free so you can jump to step #5: rocking your Lasso's.