Here's how we roll.
Premium fabric and personalized, on-demand manufacturing.
Source premium fabric.
We start by sourcing the highest quality denim from mills that are as equally invested in quality and sustainability as we are, including: Kaihara, Candiani, Mt Vernon, Global Denim, and Tejidos Royo.
Our suppliers are constantly looking for ways to minimize their ecological impact by increasing their reliance on renewable sources of energy (like their hydroelectric plant) and minimizing their usage of water and other substances in the fabric-making process.
We carefully choose fabrics that have the best in comfort, quality, and sustainability so you never have to compromise anything.
Here's where the custom-made magic happens. We use laser technology to cut our denim to your specific measurements (the closest we'll get to living our Star Wars fantasies).
By cutting on demand, we completely avoid the risk of overproduction. Overproduction is one of the toughest issues that face the fashion industry as it leads to the filling of landfills and the polluting of air to dispose of unsold garments.
The result of our laser tech is increased precision and eco-friendly cutting compared to traditional methods.
Sew your custom-made Lassos.
Once the cutting process is complete, the fabric pieces are sent over to be sewn together. FYI, a standard pair of jeans has about 15 different pieces to be sewn together.
Here, our kick-ass sewing team goes above and beyond to ensure each Lasso is handcrafted to the highest level of quality. Tailored cutting and master sewing leads to a perfect fitting pair of jeans for you.
Add the finishing touches.
We're all about the little details. For the final step, each Lasso is finished and inspected by our control team. Here's where we add in the button, rivets, and package your Lassos into our 100% recycled boxes.
Once finished, your Lassos are shipped to you for free.