How to get your LASSOs
An easy, step-by-step process for the best pair of jeans you'll ever own.
Browse for your closet staple, your office denim, your date night jean. Like something? Add it to your cart without having to worry about picking a size.
Get your measurements
After you place your order, you'll receive an email from our expert team so we can learn about your personal preferences for what makes a perfect pair of jeans.
You'll also be guided through our step-by-step video guide for obtaining each of the measurements that go into crafting your perfect jeans. No need to download another app or leave home; just yourself and a classic measuring tape. Don't have one? No sweat, we'll send you one for free.
P.S. why a measuring tape? We tested several app-based measurement systems and found that none were accurate enough to make perfect fitting jeans; they were off by up to 3 inches (that's like buying a size 37 when you're a 34). Instead, we've made it accurate and super easy.
Receive your LASSOs
Because all LASSOs are handmade in the US, you won't have to wait ages to receive your custom jeans.
Each pair is finished in 2 weeks (the fastest in the industry) and sent to you with free 2-day shipping.
An easy process, said by people like you
Measuring myself was super easy with the step by step video guide that lasso provides. I'd much rather spend 5 minutes in my own home as opposed to having to go to a store to have someone measure me.
The fitting process was really great! I used the videos a lot. I would rate them a 10 on how they helped me, especially for someone who hadn't really measured my body like that before. Definitely an essential component to the guide!