It all started with Dani & Andre's personal frustrations with how difficult it was to find a perfectly fitting pair of jeans. "We thought waist gaps and constricted thighs were something we just had to live with. Even worse, we thought something was wrong with our bodies for not conforming to the standard shape that big brands were catering to."

Out of the struggles was born LASSO - led by a mission to empower others to feel amazing and confident in their own body.

The battle for self love.

And against the $200 Earth bomb.

Things had to change, so we set out to make a better pair of jeans. The perfect pair of jeans.

We started with a bit of trial and a lot of error.

And we created the future of fashion along the way.