Hi! We're Dani & Andre, co-founders of LASSO.
We are on a mission to inspire confidence through the power of perfectly fitted jeans.
Out of pure frustration from spending countless hours in fitting rooms and never being able to find high-quality jeans that fit exactly how we wanted them to, we created LASSO. We knew we could do better.
Lassos - designed for you and only you.
We don't think you should have to fit into a pair of jeans off the rack. We think they should be made to fit you.
Lassos are fully custom-made jeans in timeless styles, ordered online and delivered straight to your door. Always made in the USA (Los Angeles to be exact) with sustainability as our North Star.
"A perfect jean that makes me feel as good about the planet as I do about wearing them."
- The LA Fashion Magazine
High-quality denim with you and our planet always in mind.
We don't think a pair of jeans should ever have any compromise on the planet or people. LASSO takes conscious steps to clean up the denim industry's bad rep, one pair at a time.
Zero Inventory: Because each pair of Lassos is made-to-order, we've completely eliminated the risk of overproduction, one of the biggest issues plaguing the fashion industry.
Deadstock fabrics: We exclusively use deadstock denim (i.e. denim that was left over from previous runs) to continue fighting the battle against waste. Making clothes from deadstock fabric saves about 10,000 pounds of CO2 emissions each year.
OEKO-TEX 100 Approved: We source our denim from the highest rated mills in the world, including Candiani & Global Denim, that are equally committed to environmental stewardship. Each mill has different certifications ranging from OEKO-TEX100 to Cotton LEADS to GOTS and GRS.
People, Not Workers: Each pair of Lassos is handcrafted by one of our amazing team members out of our LA facility, where where we ensure that they have the best working conditions and are paid fair wages.
Here's a little bit about Dani & Andre.
Unlikely Beginnings.
With Dani's background in voice & opera performance and Andre's in chemical engineering, it's safe to say we never imagined we'd end up in the denim industry.
100% Latinx-Owned.
We've always been proud to recognize our Latin roots and pay tribute to the incredible Latinos that raised us. Andre is from Mexico and Dani is from Venezuela.
Self-Born and Grown.
Since Day One, we've built LASSO using all of our life savings from our previous jobs. This ensures we have full oversight into making sure LASSO stays true to its mission.