Hi! We're Dani & Andre, co-founders of LASSO.

We are on a mission to inspire confidence through the power of perfectly fitted jeans.

Out of pure frustration from spending countless hours in fitting rooms and never being able to find high-quality jeans that fit exactly how we wanted them to, we created LASSO. We knew we could do better.

Lassos - designed for you and only you.

We don't think you should have to fit into a pair of jeans off the rack. We think they should be made to fit you.

Lassos are fully custom-made jeans in timeless styles, ordered online and delivered straight to your door. Always made in the USA (Los Angeles to be exact) with sustainability as our North Star.

"A perfect jean that makes me feel as good about the planet as I do about wearing them."

- The LA Fashion Magazine

High-quality denim with you and our planet always in mind.

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Here's a little bit about Dani & Andre.

Unlikely Beginnings.

With Dani's background in voice & opera performance and Andre's in chemical engineering, it's safe to say we never imagined we'd end up in the denim industry.

100% Latinx-Owned.

We've always been proud to recognize our Latin roots and pay tribute to the incredible Latinos that raised us. Andre is from Mexico and Dani is from Venezuela.

Self-Born and Grown.

Since Day One, we've built LASSO using all of our life savings from our previous jobs. This ensures we have full oversight into making sure LASSO stays true to its mission.