Made for you. Made for our planet. Made to last.
There’s nothing standard about people's bodies. Yet, the fashion industry demands that we squeeze into "standard" sizes. The result? Feelings of guilt and confusion in the fitting room when those off-the-rack jeans don't fit exactly as advertised.
At LASSO, sizes aren't even part of the equation. Because each pair is custom-made to you, no two pairs are exactly the same. Your body is one-of-a-kind, and we believe that's worth celebrating.
Down to earth.
Inventory? Never heard of her. Made-to-order means that we only make what's needed. No waste, no overproduction. This way, we can make sure each pair of LASSO jeans ends up in a happy home, not a landfill.
We also exclusively use deadstock denim (denim left over from previous runs) to continue fighting the battle against waste. Each mill we source from is as equally committed to environmental stewardship as we are and has different certifications, ranging from OEKO-TEX 100 to Cotton LEADS to GOTS and GRS.
Closet staple, designed to last.
We want you to wear your LASSO jeans for years and years to come, which is why we're huge on quality. Each pair is handcrafted in our LA factory using the finest Japanese, Italian, and American denim we could get our hands on. Custom-made jeans that last wear after wear, wash after wash.