Empowered to feel your best.
It’s the 21st century and body shaming should be a thing of the past. But why do so many brands cater to limited body shapes, or exclusively feature “ideal” body types in their branding? We don’t get it.
LASSO celebrates the individuality of people, so everyone can feel great in their own skin…or in their own jeans.
Sustainability at our core.
Made-to-measure production means that there's never any waste. What do you think happens to the leftover clothing when other brands don’t sell out? All too often it's burned, only to release harmful emissions into the atmosphere. We make it when it’s ordered, it’s that simple.
We've also partnered with the CfRN (Coalition for Rainforest Nations), a leading charity for environmental stewardship to help avert ~11 metric tons of greenhouse gasses for every pair of Lasso's sold by helping plant trees where they're needed most.
Higher quality, quicker delivery.
All Lasso’s are made in Los Angeles, the denim capital of America. This not only means the highest quality jeans for you, but also supports local business.
On top of that, producing in America means we can make sure the highest safety standards are followed and that fair wages are always paid to the amazing people that make your jeans.
The best part: the fastest delivery in the made-to-measure industry since they don't have to be shipped from Asia when they're finished.