Denim has a bad rap. Let's fix that.
At LASSO, we're working to eliminate the denim industry's harmful environmental impact, one pair at a time.
Made-to-order means zero waste
Each pair of Lassos is custom-made to your measurements, so we don't make a single pair until after you place an order. This means that we've completely eliminated the risk of overproduction, one of the biggest issues plaguing the fashion industry.
Curious how each pair of Lassos helps reduce carbon emissions, waste, and water usage? We did the math for you. Check out the "Sustainability Savings" tab on any product's page to learn how each pair contributes to a healthier and happier planet.