We're on a quest to make the most sustainable jeans in the world.

Eco-friendlier materials.

We source our denim from the highest rated mills in the world and exclusively use deadstock denim (denim that was left over from previous runs) to continue fighting the battle against waste. Each mill is as equally committed to environmental stewardship as we are and has different certifications ranging from OEKO-TEX 100 to Cotton LEADS to GOTS and GRS.

We chose not to use a leather patch on our jeans, unlike most premium denim brands. Instead, we opted for the sleek LASSO tag found on the back right pocket. Why? Unfortunately, the leather industry is one of the most polluting. We also don't think animals should be hurt to make your Lasso's.


Our t-shirts are all made of 100% organic cotton, now and forever. While not all of our denim is currently made of organic cotton, we are actively working to completely make the transition by 2021.

Sustainable processes.

Let's start with our biggest weapon in the journey to be the most sustainable denim company ever: on-demand production. Because each pair of Lasso's is made you your body measurements, we don't make a single pair of jeans until after you place an order. This means that we've completely eliminated the risk of overproduction, one of the biggest issues plaguing the fashion industry. 


We've proudly partnered with the Coalition for Rainforest Nations (CfRN), one of the most impactful charities within the environmental protection space. The CfRN works with over 50 developing countries worldwide to help protect the conservation of their rainforests and biodiversity. Through our partnership with the CfRN, we're proud to announce that, for each pair of jeans sold, we will be donating an amount equivalent to averting ~11 metric tons of greenhouse gasses, worldwide.


We make all Lasso's in Los Angeles, the denim capital of the USA. On top of having higher quality and complete transparency into the treatment of our amazing workers, this means a huge reduction in greenhouse gas emissions from eliminating the overseas transport of our final product. 

Conscious packaging.

Our boxes and poly-mailers are made from 100% recycled materials and are 100% recyclable. Déjà vu for our boxes and polymailers.

We switched out traditional plastic gift cards for the cooler, chlorine and bleach free, Pulper Card - made from sustainably sourced wood fibers. Find these in every one of our LASSO Box gift kits.

BTW - that cute tissue paper that came wrapping your Lasso's? It uses at least 30% recycled material and soy-based inks as a friendlier alternative to petroleum-based inks.

Shop conscious denim.