Sustainability at Our Core

Denim has a bad rap. Let's fix that.

At LASSO, we're working to eliminate the denim industry's harmful environmental impact, one pair at a time.

Made-to-order means zero waste

Each pair of Lassos is custom-made to your measurements, so we don't make a single pair until after you place an order. This means that we've completely eliminated the risk of overproduction, one of the biggest issues plaguing the fashion industry.

OEKO-TEX 100 Approved.

We source our denim from the highest rated mills in the world, including Candiani & Global Denim, that are equally committed to environmental stewardship. Each mill has different certifications ranging from OEKO-TEX 100 to Cotton LEADS to GOTS and GRS.

Deadstock fabrics.

We exclusively use deadstock denim (i.e. denim that was left over from previous runs) to continue fighting the battle against waste. Making clothes from deadstock fabric saves about 10,000 pounds of CO2 emissions each year.

Conscious packaging.

All of our boxes and poly-mailers are made from 100% recycled materials and are 100% recyclable. Even our tissue paper uses 30% recycled material and soy-based inks as a friendlier alternative to petroleum-based inks.

Vegan denim.

Every pair of Lassos is 100% cruelty-free. We use absolutely zero leather or animal products in our jeans.

Energy efficiency.

We use energy efficient & eco-friendly Tukatech laser cutting machines to cut all denim fabrics.

Honest wages.

Our LA-based factory pays all workers average wages over the minimum wage. In addition, we ensure that all factory workers have excellent working conditions.

Sustainability savings

Curious how each pair of Lassos helps reduce carbon emissions, waste, and water usage? We did the math for you. Check out the "Sustainability Savings" tab on any product's page to learn how each pair contributes to a healthier and happier planet.

SHOP lassos