Denim has a bad rap. Let's fix that.
At LASSO, we're working to eliminate the denim industry's harmful environmental impact, one pair at a time.
Made-to-order means zero waste
Each pair of LASSO jeans is custom-made to your measurements, so we don't make a single pair until after you place an order. This means that we've completely eliminated the risk of overproduction, one of the biggest issues plaguing the fashion industry.