Let's start with our biggest weapon in the journey to be the most sustainable denim company ever: on-demand production. Because each pair of Lasso's is made you your body measurements, we don't make a single pair of jeans until after you place an order. This means that we've completely eliminated the risk of overproduction, one of the biggest issues plaguing the fashion industry.
We've proudly partnered with the Coalition for Rainforest Nations (CfRN), one of the most impactful charities within the environmental protection space. The CfRN works with over 50 developing countries worldwide to help protect the conservation of their rainforests and biodiversity. Through our partnership with the CfRN, we're proud to announce that, for each pair of jeans sold, we will be donating an amount equivalent to averting ~11 metric tons of greenhouse gasses, worldwide.
We make all Lasso's in Los Angeles, the denim capital of the USA. On top of having higher quality and complete transparency into the treatment of our amazing workers, this means a huge reduction in greenhouse gas emissions from eliminating the overseas transport of our final product.