
"A perfect jean that makes me feel as good about the planet as I do about wearing them."
"LASSO is a game changer for anyone who’s struggled to find the jeans of their dreams (read: everyone), and I’m a customer for life."

"We have all felt the pure frustration of trying on pair after pair of jeans, only to leave the store with empty hands... LASSO’s denim is totally different because it’s completely custom, but also affordable."
We believe in the power of perfectly fitted jeans to make you feel your most confident and empowered self.
No size S, M, or L. Only size U.
Have you struggled to find jeans that fit your taller, shorter, wider, curvier, or "different" body? It's called being human.
Each pair of Lasso's is custom-made to your body so that they fit you, not the "standard" that others cater to.
Premium without the markup.
We use the highest quality Japanese, Italian, and American denim along with expert craftsmanship to make designer jeans custom to your body.
The difference? We don't believe in the "designer markup" which is regularly 2.5-4x of the cost of producing the garment. Instead, we believe in fair pricing to provide you with a better product at the lowest price.
Here's how it works.
Caring for our planet. Always.
With local on-demand production, eco-friendly fabrics, and packaging made from 100% recycled materials, we're taking determined steps in eliminating the fashion industry's harmful environmental impact, one jean at a time.
Handcrafted in Los Angeles.
We regularly meet with our partners to ensure our incredible workers have the best conditions and are paid fair wages. L.A.-made also means faster delivery to your doorstep. It's a win-win.
Meet Lasso's. Jeans custom-made for your body.
Say hello to your new go-to jeans. Choose from our skinny, straight, or wide-leg fits. Or just get them all.
Classic slim and straight fits. So your mom can stop bugging you about those baggy jeans you still wear.
Know someone who could use perfectly-fitting jeans? Do them a favor and gift them a LASSO Box.