"A perfect jean that makes me feel as good about the planet as I do about wearing them."

"LASSO is a game changer for anyone who’s struggled to find the jeans of their dreams (read: everyone), and I’m a customer for life."

"We have all felt the pure frustration of trying on pair after pair of jeans, only to leave the store with empty hands... LASSO’s denim is totally different because it’s completely custom, but also affordable."

Getting the jeans of your dreams has never been easier.


Use our Dream Jeans Builder to customize your jeans by choosing your desired style, rise, wash, and more.


Add your jeans to your cart and checkout. Enjoy free shipping within the U.S.


Create a LASSO profile and follow our foolproof measuring videos (takes 5 min!) so we can make your jeans to fit you and only you.

Premium jeans made for you, by you. Ethically made in Los Angeles.


"My favorite and most comfortable
denim jeans. Literally tailored
(I was guided to take my own
measurements..super easy!)
and fit so comfortably on my body.

- Christine

"They fit LIKE. A. GLOVE. I swear
no jean has ever fit my waist
and butt this perfectly before."

- Maggie

The material is everything
you would expect out of a
quality pair of denim.

- Alan

"I've never had jeans that fit
me until now. I'm never taking
these off."

- Carissa

Caring for our planet and our people, always.

​With local on-demand production, sustainable fabrics, and packaging made from 100% recycled materials, we're taking conscious steps in eliminating the fashion industry's harmful environmental impact, one pair at a time.


Each pair of LASSO jeans is handmade by one of our incredible workers in our Los Angeles facility, where we ensure that they have the best conditions and are paid fair wages.

How they're made
Guaranteed 100%

Our G(wear)antee.

Try out your LASSO jeans all day every day for two weeks. If something's not perfect, we'll make any adjustments for FREE. If LASSO jeans just aren't for you, we'll take them back and issue you a refund. It's that easy.