"A perfect jean that makes me feel as good about the planet as I do about wearing them."

"LASSO is a game changer for anyone who’s struggled to find the jeans of their dreams (read: everyone), and I’m a customer for life."

"We have all felt the pure frustration of trying on pair after pair of jeans, only to leave the store with empty hands... LASSO’s denim is totally different because it’s completely custom, but also affordable."

We believe in the power of perfectly fitted jeans to make you feel your most confident and empowered self.

No size S, M, or L. Only size U.

how it works

Premium jeans, hold the markup.


Here's how it works.

Browse our selection of Lassos, add your favorite pair to your cart, and checkout.

After placing your order, we'll personally guide you through the measuring process (and we’ll send you a measuring tape for free if you don’t have one).

Receive your custom-made Lasso within 2-3 weeks of placing your order.

Caring for our planet. Always.

​With local on-demand production, eco-friendly fabrics, and packaging made from 100% recycled materials, we're taking conscious steps in eliminating the fashion industry's harmful environmental impact, one pair at a time.


Handcrafted in Los Angeles.

Each pair of Lassos is handmade by one of our incredible workers in our LA factory, where we ensure that they have the best conditions and are paid fair wages. LA-made also means faster delivery to your doorstep. It's a win-win.

How they're made

"I've never had jeans that fit me until now.
I'm never taking these off."

- Carissa C.

"The jeans were made perfectly to the measurements that I sent in. No belt required!!"

- Alan W.

"I've always had a problem with the waist and ankle areas of my jeans being too big. I got so excited when I zipped up the waist and they fit perfectly!"

- Paola R.

"I’m just getting into the custom made world and will never buy a standard size pair of jeans again."

- Alex F.

Meet Lassos. Premium denim custom-made to your body.

Say hello to your new go-to jeans. Choose from our skinny, straight, or wide-leg fits. Or just get them all.


Classic slim and straight fits. So your mom can stop bugging you about those baggy jeans you still wear.


Know someone who could use perfectly-fitting jeans? Do them a favor and gift them a LASSO Box.

Guaranteed 100%

Our G(wear)antee.

Try out your Lassos all day every day for two weeks. Feel them out at the office, on a date, even to sleep - we won't judge. If something's not perfect, we'll make any adjustments for FREE. If Lassos aren't for you, we'll take them back and issue you a refund. It's that easy.