"A perfect jean that makes me feel as good about the planet as I do about wearing them."

"LASSO is a game changer for anyone who’s struggled to find the jeans of their dreams (read: everyone), and I’m a customer for life."

"We have all felt the pure frustration of trying on pair after pair of jeans, only to leave the store with empty hands... LASSO’s denim is totally different because it’s completely custom, but also affordable."

We believe in the power of perfectly fitted jeans to make you feel your most confident and empowered self.

No size S, M, or L. Only size U.

how it works

Premium without the markup.

How we compare

Here's how it works.

Browse our selection of LASSOs, add your fave pair to your cart, and checkout.

After placing your order, we'll personally guide you through the measuring process (and we’ll send you a measuring tape for free if you don’t have one).

Receive your custom-made LASSOs within 2-3 weeks of your order.

Caring for our planet. Always.

​With local on-demand production, eco-friendly fabrics, and packaging made from 100% recycled materials, we're taking determined steps in eliminating the fashion industry's harmful environmental impact, one jean at a time.

Learn more

Handcrafted in Los Angeles.

We regularly meet with our partners to ensure our incredible workers have the best conditions and are paid fair wages. L.A.-made also means faster delivery to your doorstep. It's a win-win.

How they're made

"I've never had jeans that fit me until now.
I'm never taking these off."

- Carissa C.

"The jeans were made perfectly to the measurements that I sent in. No belt required!!"

- Alan W.

"I've always had a problem with the waist and ankle areas of my jeans being too big. I got so excited when I zipped up the waist and they fit perfectly!"

- Paola R.

"I’m just getting into the custom made world and will never buy a standard size pair of jeans again."

- Alex F.

Meet Lasso's. Jeans custom-made for your body.

Say hello to your new go-to jeans. Choose from our skinny, straight, or wide-leg fits. Or just get them all.


Classic slim and straight fits. So your mom can stop bugging you about those baggy jeans you still wear.


Know someone who could use perfectly-fitting jeans? Do them a favor and gift them a LASSO Box.

Guaranteed 100%

Our G(wear)antee.

Try out your Lasso's all day every day for two weeks. Feel them out at the office, on a date, even to sleep - we won't judge. If something's not perfect, we'll make any adjustments for FREE. If Lasso's aren't for you, we'll take them back and issue you a refund. It's that easy.